Without using hot water or detergent, LaundryPure puts the technology of nature to work in the laundry room at home. Based on processes used for over a decade in hospitals, hotels, and Laundromats, cold water is infused with oxygen, peroxides, and other gases to bubble and lift dirt and grime from cloth fibers, leaving towels softer and fluffier, and clothes brighter and cleaner.

Plus, every load helps save energy and money. Reducing or eliminating detergent means less residue and abrasives to weigh down and wear out fabrics, and of course, less detergent to buy. Washing in cold water reduces the weekly demand on the household water heater and the energy bill.

So how does it work? LaundryPure incorporates the power of our revolutionary, exclusive ActivePure Technology with the cleaning action of activated oxygen to lift dirt and grime away from the fibers of fabric and prevent the growth of odor–causing bacteria. It easily installs on either front load or top load residential washers. LaundryPure is an amazingly effective cold water laundry system for residential use.

You save money and protect the environment by removing the need for hot water and detergent. There's no need to get a new washing machine. LaundryPure installs on all brands and models, upgrading their effectiveness. 

• Eliminates the need for detergent* – Oxygen, peroxides, and other gases bubble into clothing to lift dirt and odors. An all–natural pretreater may be used for tough stains.
• Prevent odor–causing bacteria without bleach – LaundryPure combines the power of our revolutionary, exclusive ActivePure Technology, Certified Space Technology, with the cleaning action of activated oxygen to lift dirt and grime away from the fibers of fabric and prevent the growth of odor–causing bacteria.
• Help eliminate allergic reactions due to detergent residue – LaundryPure also helps eliminate the itching and redness caused by allergies due to detergents embedded in clothing.
• Get towels softer and fluffier and help clothes last longer – Build–up on towels, linens, and your clothes can weigh them down. Over time, LaundryPure lifts old detergents out of fibers, restoring their natural softness.
• Make whites whiter and colors brighter – LaundryPure keeps clothes looking their best with the cleansing power of oxygen.
• Protects your home – fail–safe leak protection circuit will shut off incoming water to the unit. A buzzer will sound and the display will turn red to notify you of any problems.
• Designed with you in mind – The new model is designed smaller for easier installation and requires no maintenance to operate at peak performance. Status lights on the front of the unit glow blue when operating normally and red when a problem exists.
• Friendly to people, the planet and your pocketbook – LaundryPure eliminates the need for hot water cycles. The unit itself is RoHS compliant and uses 98% less energy than previous models. This means less energy, less pollution, and more money in your pocketbook.
• Maintenance Free – LaundryPure requires no maintenance.